This week on the blog Food Politics, one blog talked about the FDA. The FDA has been collecting opinions on a dairy industry petition. The petition is to change the “standard of identity” for milk. The dairy industry wants to be able to add artificial sweeteners to chocolate/strawberry flavored milk without saying that they’re added on the front of the milk container. To answer the questions that were posed…
1. If the label just says Chocolate Milk, consumers might not understand that the milk is artificially sweetened. Although we would like to think that all Americans are smart enough to know that chocolate/strawberry milk does not come straight from a cow, not all Americans are educated in this sense.
2. I can imagine that descriptions like “reduced calorie” on the front of milk containers may cause some temper tantrums in the aisle of the grocery store. I as a child remember not wanting to eat anything that was labeled “reduced calorie/fat”
3. I think it would be hard for consumers to figure out whether a product contains sugar or artificial sweeteners. However, when it comes to milk I think it would be fairly easy or obvious to tell if there is sugar in the milk. I don’t think it’s a very good idea in the first place to give kids artificial sweeteners. It’s not good for their health and can reinforce unhealthy eating habits for their future.